01
Date-first booking
Visitors pick a date, see which Sinterklaas teams still have slots that day and choose a time. Availability is live and double bookings are blocked by the database itself.
Case study · Website
De Wolf Entertainment
A new site and custom booking platform for a Sinterklaas entertainment company serving the Leiden region.
- Client
- De Wolf Entertainment
- Sector
- Seasonal entertainment
- What we did
- Design, build and back office
- Year
- 2026
- Status
- Live
Overview
De Wolf Entertainment has brought Sinterklaas to homes, schools and town squares around Leiden since 1999. Their new site replaces a dated WordPress install and a paid booking plugin with a fast Astro front end and a custom booking platform, so families book a visit online in a few clicks.
The brief
What they needed
The client wanted a fresh public site, then asked whether the paid SimplyBook.me plugin could become a booking system of their own. The goal grew into one platform: online booking for home visits, plus the back office that runs the business, owned outright instead of rented.
What we built
The work, piece by piece
02
Occasion pages
Each occasion, from home visits to town arrivals, has its own page with pricing facts, photos and structured data for search engines.
03
Back office in one place
A day, week and month agenda with travel time between visits, a customer base, quotes and invoices as generated PDFs, and yearly mailings with one-click unsubscribe.
04
Automated email flows
Confirmations with calendar invites, reminders and cancellation notices go out by themselves, from templates the owner edits in the admin.
05
Local landing pages
Regional pages with prices and FAQs, written after analysing the competitors that outranked the old site.
How it was built
The approach
A static Astro front end on Netlify, with one Supabase edge function serving every API route and Postgres doing the real work: an exclusion constraint makes double bookings impossible even under concurrent requests. The booking flow was rebuilt date-first after real customers mistook one busy team for a fully booked day. The site ships almost no JavaScript, scores 96 to 98 on Lighthouse performance, sets no cookies, and counts visitors with a cookie-free tracker.
The outcome
Bookings for the new season opened on the platform and ran from day one. The owner now plans, quotes, invoices and mails from a single screen, and the monthly booking plugin fee is gone.
Work with the studio
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